Daily Three: August 26

1. Given the dramatic shifts in how and what people are buying, combined with the important social responsibility brands carry, now may be an opportune time to examine your company’s brand. Companies that not only reconfigure their business models, but also evaluate the effectiveness of their brands, will not just survive; they will also thrive. Learn more about why now might be the right time to reassess your business’s brands. Authored by Paula Jill Krasny

2. Employees want to understand the direction their employer is going and where they fit in – and this is particularly true of younger generations. Here are some tips to help employees feel comfortable with where the business is headed and their role going forward. Authored by Laura Friedel

3. What is Litigation Finance, and what does it mean for litigants, attorneys and investors? Litigation finance is a non-traditional asset class in which a third party unrelated to a lawsuit provides capital to a plaintiff or law firm in exchange for a portion of any financial recovery from the lawsuit. Partner Doug Gruener, in the Corporate Group, joined Jay Greenberg, CEO of LexShares, to discuss the nuances and benefits of litigation finance in relation to litigants, attorneys, investors, private equity-sponsored portfolio companies, and investment bankers in a recent installment of Frazier & Deeter’s Private Equity 360 series, hosted by Bob Woosley. You can view the full video interview here.

For more resources and LP's response to COVID-19, visit this webpage.