Paula in Her Own Words
Paula Jill Krasny is a partner in the Intellectual Property Group. For 30+ years she has been devising and implementing strategic, practical and cost-effective solutions to businesses seeking to build, monetize, protect and increase the equity in their brands and other IP assets.
Having served as a leading IP strategist and trusted advisor to some of the world’s leading brands, Paula has extensive experience working in a variety of industries, including consumer products, apparel, finance, insurance, hospitality, professional services, technology, trade associations and non-profits. Paula regularly works with multinational, startup and cross-disciplinary teams. She helps clients realize their business objectives by developing and implementing programs to build global trademark portfolios, reduce the risk of infringements and increase the value of intellectual property assets.
Paula is an international speaker and thought leader and serves on the Board of the Anti-Defamation League (Greater Chicago Upper Midwest Region). She is the recipient of numerous prestigious awards, and in 2011, the Anti-Defamation League recognized Paula as a Woman of Achievement, an honor given to select female executives for their civic contributions.
In the end, it turned out just fine, because as a trademark lawyer, I get to act like an art historian. To do my job effectively, I need to understand culture, society, history, language, symbols and psychology. I get to write and speak about how we perceive things. I am convinced that my grounding in art history provides me a unique skill set, and even a competitive edge.