Levenfeld Pearlstein Announces New LP Brand
May 10, 2022
CHICAGO, May 10, 2022 – Levenfeld Pearlstein, LLC (LP) is pleased to announce and share its new brand: LP.
“Successful brand design is a multifaceted creative process that takes an “outside in” approach to include many different stakeholder perceptions; including clients, referral sources, suppliers, and firm talent,” said Melissa Marshall, Chief Marketing Officer of LP, “as well as surveying the competitive landscape to discern opportunities for differentiation.“
Levenfeld Pearlstein has provided an unparalleled client experience since 1999. Now, we’re excited to begin a new chapter as LP. Our refreshed brand reflects what’s long been our singular focus: to help our clients achieve amazing things. In addition to a new brand, the firm has also updated its website design and layout at lplegal.com.
“Law firms are not generally recognized for thoughtful branding design, nor do law firm brands standout in a crowded “sea of sameness” among their peers,” said Jeremy Gresham, CEO of LP. “As in many things, LP is not constrained by what other law firms typically do, and our approach to branding is one more step of evidence for The LP Way.”
LP prides itself on charting its own path, rather than following the crowd, and our approach to branding is no different. The new LP branding exemplifies the firm’s bold ingenuity, nimble flexibility, and intentional cultivation of an unparalleled client experience.
Designed in partnership with Pivot Design, LP’s new brand is the culmination of a multifaceted creative process that included extensive discovery and research. Our process sought out many different stakeholder perceptions, including clients, referral sources, suppliers, and firm talent, in addition to surveying the competitive landscape to discern opportunities for differentiation.
“Pivot Design were partners with LP as part of the refresh and because of that we got to spend a lot of time with the firm. One of the things we noticed right out of the gate was this incredible willingness to have the branding conversation. We have a process that we go through where we discover the brand and why it acts the way it does and with the team at LP, we got to learn that on a very deep level, “ said Simon Tiffen of Pivot Design. “What makes this so special was not just the generosity of time, but the generosity of feedback. It is all about client experience at LP. This is what makes LP different – how consistent the feedback was, and everyone was able to play back parts of the LP Way and why it is so important at LP.”
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About Levenfeld Pearlstein LLC: Chicago-based Levenfeld Pearlstein, LLC provides legal and business counsel to sophisticated clients across a broad range of corporate, tax, real estate, estate planning, and litigation matters. LP works with clients to understand the full impact of the law on their businesses and proactively addresses their legal issues so that they can quickly return to doing what they do best.
While the firm possesses the resources and depth necessary to manage the most complex matters most efficiently and cost-effectively possible, it truly differentiates itself through its commitment to “The LP Way” – the firm’s model for creating an unparalleled client experience at an exceptional value.