‘Table Talk’ With the Co-Founder of Mid-Day Squares: How Authenticity, Community, and Momentum Built a Brand From the Ground Up

In their most recent episode of Table Talk, an ongoing series to explore industry trends and issues with business owners in the food and beverage space, LP Partner Kevin Slaughter and Thomas DeMinico of BMO Capital Markets hosted Jake Karls, co-founder of snack brand Mid-Day Squares. They discuss the mission and motivation behind the rapidly growing brand and touch on topics including:

• The gaps in the market Mid-Day Squares was designed to solve
• How consumers evaluate protein ingredients in the better-for-you space
• What it’s like starting a business with family, and the unusual step these founders took to protect their relationships
• The importance of a process for sharing open and honest feedback within the team
• The moment the founders realized they were really onto something
• Navigating volatility in the cocoa market, and how it changed the strategy
• How the unique culture of Montreal influences the identity of a brand with a global vision
• The story of Mid-Day Squares’ first customers
• What’s next for the brand

Watch the full interview here.

Listen to the video on Spotify.