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Keeping Company Culture at the Forefront of Your Approach to the Holidays


November 10, 2021

Read Time

2 minutes


This article was original published on December 10, 2020 and was updated on November 10, 2021.

Companies have long wrestled with how to handle the winter holidays. Gatherings and gifts of any kind often involve a hefty dose of hand wringing under the best of circumstances. But this year? Well, like everything else, the holidays have been complicated by the pandemic.

As you consider how your organization should approach the holidays, it’s important to keep company culture at the forefront and lead with the deeper purpose behind gathering at all. As Priya Parker states in her book The Art of Gathering, “When we don’t examine the deeper assumptions behind why we gather, we end up skipping to quickly replicating old, staid formats of gathering. And we forgo the possibility of creating something memorable, even transformative.”

Here are 4 C’s to keep in mind:


  1. Connection

Gatherings of any kind, whether a board meeting, an end-of-year planning session, or a holiday party should prioritize connection. To facilitate meaningful connection, you should be intentional about the purpose of the gathering and design it in a way that encourages people to bring out their authentic selves. As Priya Parker continues in her book, “We get lulled into the false belief that knowing the category of the gathering—the board meeting, workshop, birthday party, town hall—will be instructive to designing it. But we often choose the template—and the activities and structure that go along with it—before we’re clear on our purpose.”


  1. Community

By prioritizing social impact when considering gift options – for employees, clients and the like – you can communicate your organization’s culture within the community in an authentic way. Seek out purposeful purveyors that showcase your community and give back to those close to home.


  1. Celebration

It’s important to make celebration a cornerstone of your company approach to the holidays. While it’s been easy to become distracted by the challenges of 2020, there have been many silver linings. Find those silver linings worth celebrating – big and small – and take a moment to recognize the resiliency of your team.


  1. Comedy

Let loose and make room for a little fun. Each organization will have its own brand of comedy so be as authentic as possible. Any play on lighthearted humor is an essential ingredient to connection and building longstanding, meaningful relationships.


The holidays can be stressful and busy, but by keeping the four Cs in mind, you can keep your company culture part of this very strange holiday season.

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