"Do people really care about what I have to say?" This question was asked countless times as our attorneys bravely sat before the cameras, candidly discussing their approaches to practicing law and their personal philosophies and passions.
Now that our video vignettes are live on the site and we have seen some great traction in the legal industry, we feel comfortable saying, yes, seeing a small glimpse into who you are does matter. Here is what some other people had to say about the project:
- On October 26, LP and our video bios were featured today on MarketingProfs.com, a website geared toward Professional Marketing. The articled, "Three Things Marketers Can Learn From a Law Firm (Yes, A Law Firm) About Creating Awesome Content," celebrated LP's ability to relay our culture through marketing activities and to really "speak human." "We saw these videos both as a way to differentiate who we are, and also to start the relationship off right," Andrea Maciejewski, the firm's Marketing Director said, adding, "They're a way to tell our story."
- On October 27, Larry Bodine, Editor-in-Chief of Lawyers.com, posted an article on his blog entitled, "Levenfeld Pearlstein Displays Videos in Lawyer Bios." Bodine writes, “When you visit the home page Chicago law firm Levenfeld Pearlstein, you're in for a treat. The firm has been a trailblazer in law firm marketing for years. Personalizing the attorney-client experience has been taken to a whole new level at the 60-lawyer corporate, litigation and real estate firm.”
- On October 27, the Wall Street Journal picked up Larry Bodine's lawblog post about
our video project.
- On October 28, the blog Market Stronger, cited LP's video bios as a case study for conveying meaningful content to our website visitors. They noted that the use of video, "effectively humanizes them to their viewers – they are no longer impersonal lawyers, rather, potential clients know what they stand for...[t]he key is they established themselves as people first and lawyers second[.]"
As a firm, we look forward to continuing to think about new ways to demonstrate who we are, and why we are worthy of our clients’ business.