In April, LP launched a first-of-its-kind, monthly email series called One Question, One Degree. The Legal Intelligencer recently published an article title "Law Firms Doing Really Cool Marketing Things" and LP's One Question, One Degree series was highlighted as one of those cool things.
From the article:
"This Chicago-based midsize firm has created a humanizing and exciting marketing tool. It is called "One Question—One Degree" and it is a monthly video panel of lawyers, administration, clients and potential clients in the firm's network being asked a question. This month's question was, "What is the one thing someone would be surprised to know about you?" We learn in these fun and very short videos that one lawyer has run marathons in Antarctica, another was a collegiate competitive water skier and still another was a log roller early in his life. As the firm says "we are unique with diverse skill sets and experiences that are often buried behind our standard headshots and bio profiles. We wanted to give you more information about who we are and what we are made of." The idea is "through personal stories and anecdotes captured on video" the firm will be more connected to its clients."