Article

Levenfeld Pearlstein Ranked Nation’s Top Midsize Law Firm Marketing Department in Inaugural MLF “Magnificent 25”

November 02, 2011

FOR IMMEDIATE RELEASE

For more information, contact:

Jason Milch/ 312-379-9406

Andrea Crews/ 312-476-7545

CHICAGO – Levenfeld Pearlstein LLC (www.lplegal.com) is pleased to announce that its marketing department has been honored as the nation’s best among midsize law firms in the inaugural Marketing the Law Firm “Magnificent 25.” A publication of Law Journal Newsletters, Marketing the Law Firm is published to provide lawyers with effective ways of increasing their business and marketing departments with tips and best practices. The “Magnificent 25” recognizes law firms of less than 100 attorneys for their effectiveness in delivering sophisticated messages and innovative marketing solutions.

In honoring Levenfeld Pearlstein, Marketing the Law Firm cited its creativity in developing impactful client-facing initiatives, including the formation of a Client Service Board and subsequent launch of “Visit Your Client Month,” as well as the recent implementation of video vignettes in its attorney website profiles, aimed at helping to further personalize the attorney-client experience and create a memorable first impression of its attorneys for website visitors.

“We are honored that Marketing the Law Firm has recognized the passion that our firm has for developing initiatives that help us to build strong, long-term client relationships,” said Andrea Maciejewski, the firm’s Director of Marketing and Business Development. “This passion lies not only within our marketing department, but also in our attorneys and staff, who consistently allow us to aggressively pursue ideas that deliver tangible results and position us as innovators in law firm marketing.”

Crews added: “In conceiving the video project, we began with the question of what we could do to better communicate the culture and personality of our firm and its attorneys to our website visitors, particularly current clients, potential clients and lateral recruits. We identified video as an authentic way to convey our message, but were left with the question of what type of video would resonate most. We feel that the end product, short, unscripted clips that showcase our attorneys discussing a variety of professional and personal topics, is a very accurate representation of who they are and by extension, who we are as a firm.”

Complete attorney profiles, which include traditional text bios and accompanying videos, may be viewed at the firm’s website, (www.lplegal.com) in the “Our Talent” section.

 

*  *  *  *  *

 

About Levenfeld Pearlstein LLC: Recognized by The National Law Journal as one of the nation's most innovative mid-sized law firms, Chicago-based Levenfeld Pearlstein, LLC provides Unusually Good legal and business counsel to sophisticated clients across a broad range of corporate, real estate and litigation matters. The firm possesses the resources and depth to manage the most complex matters, ensuring that the needs of all clients are met in the most efficient and cost-effective manner possible. Levenfeld Pearlstein's world-class attorneys work with clients to understand the full impact of the law on their business and proactively address their legal issues so that they can quickly return to doing what they do best.

Levenfeld Pearlstein also believes that doing right and doing well are inseparable, and, that it is the obligation of the firm and its attorneys to help others do what they do best. Levenfeld Pearlstein's commitment to corporate social responsibility and sustainability leads the legal industry and reflects its values and culture as a law firm. The firm's goal is to make a difference for its clients, in the community and on behalf of the individuals and organizations that are leading the way.

Everything begins with the right people.

See what else we are up to.