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LP Captures Two Awards at 2009 LMA Chicago Your Honor Awards

Date

April 17, 2009

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4 minutes

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FOR IMMEDIATE RELEASE

For more information, contact:

Jason Milch/ 312-846-9647

CHICAGO – Levenfeld Pearlstein LLC is pleased to have been recognized with awards in two separate categories at the 2009 Legal Marketing Association (LMA) Chicago “Your Honor Awards”. The firm won top honors in the Advertising Campaign category for its “Unusually Good” campaign, and in the Sales/Business Development category for its “Rate Freeze 2009” initiative. In addition, Levenfeld Pearlstein’s advertising campaign also placed second in the national LMA “Your Honor Awards”, presented at the 2009 LMA National Conference in March 2009.

 

Advertising Campaign

Partnering with advertising firm, Hunter Design, Levenfeld Pearlstein settled on the tagline, “Unusually Good” to describe how the firm sees itself and its work, and how its wants its clients to view the firm. The main goal of the new campaign was to build firm awareness, increasing name recognition in both the legal industry and the business community. The campaign’s messaging sought to convey Levenfeld Pearlstein’s hiring of unusually good attorneys and their unusually good work, the firm’s culture of corporate social responsibility, a focus on furthering client’s business goals and a high level of client interaction. The campaign’s target was the middle and upper-middle market – businesses that often get lost in the shuffle at larger firms but are often underserved by smaller firms.

 

“In developing this campaign, we wanted to convey in both words and images, the idea that we understand middle and upper-middle market companies, and that they won’t become ‘just another client’ to us,” said Mark Levin, Levenfeld Pearlstein’s Director of Marketing and Business Development. “The ‘Unusually Good’ campaign has caused a lot of rethinking on how we approach many other marketing elements, from advertising to brochures and even giveaway items. Every touch point needs to fit the overall objectives that we have set through the campaign.”

 

Sales/Business Development

As the economy continued to disintegrate in 2008 and the government began to plan its bailout, Levenfeld Pearlstein also started to consider what it could do to help its clients through these difficult times. By November it became clear that the government bailout was going to help few, if any of the firm’s clients. Levenfeld Pearlstein prides itself on client service, and knowing the hardships that its clients (particularly those tied to real estate) were facing and would continue to face in 2009, it felt inappropriate to raise firm billing rates in 2009. With that in mind, Levenfeld Pearlstein wrote a letter to its clients, the key message being:

 

“Levenfeld Pearlstein will not add to the current economic storm. We have always taken the view that long-term relationships with our clients are more important than any short-term gain. Part of our client service pledge is to establish expectations and then to beat them. We feel that this rate freeze is another way to deliver value for our services and stay true to our commitments to you. We are all in this together and increasing our rates is simply not the right thing to do in this environment.”

“While our primary goal for this initiative was to assist clients, we also had a business development strategy in mind,” said Mr. Levin. “We knew that many of our clients also employ other law firms as counsel. This is a fact of life for most firms and we all compete for our share business and market our fit, expertise and benefits. We believed that by being proactive with our rate freeze and being first to market, we could not only help our clients, but also gain market share with existing clients and business from prospects that recognize our rate freeze as a client friendly sacrifice on our part. We believe that companies will choose a law firm that chooses to stand with its clients in times of need.”

Levenfeld Pearlstein’s leadership, including chairman Bryan Schwartz, worked closely with Jaffe Associates, the firm’s public relations advisors, to announce the rate freeze to clients and follow that with a similar announcement to the media. The strategy worked to perfection, garnering universal praise from clients and extensive coverage in the Chicago and national legal and business media.

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About Levenfeld Pearlstein, LLC: Founded in 1999, Levenfeld Pearlstein, LLC (www.lplegal.com) provides unusually good legal counsel and business advice to sophisticated clients in matters involving corporate and securities law, real estate, and litigation. With more than 65 attorneys and offices in Chicago and Northbrook, Ill., the firm possesses the resources and depth to manage the most complex matters, while ensuring that the needs of all clients are met in the most efficient and cost-effective manner possible.


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