Andrea Crews to present at LMA program, “Should Firms Help Promote Individual Attorneys?”

Andrea Crews, the firm's Director of Marketing & Business Development, will be one of three speakers participating in the July 19, 2012 Legal Marketing Association program, "Should Firms Help Promote Individual Attorneys?" The panel will examine the merits of focusing marketing resources on individual attorneys while attempting to maintain consistency in an overall brand. They will discuss how some firms are successfully showcasing individual attorneys and the tools and techniques that they are using.

Topics will include:

• Striking the right balance – How much focus on marketing the firm versus attorneys?
• Budgetary issues – Where can firms get the biggest bang for their buck?
• Website enhancements – Should attorney bios be expanded or enhanced? If so, how?
• Social media – Should firms encourage the use of social media like Blogs, Twitter, and LinkedIn?
• Thought leadership – How you assist attorneys in creating better thought leadership content?

Location:

SNR Denton 1221

Avenue of the Americas

New York, NY

12:00 – 12:30 PM: Registration

12:30-2:30 PM Program