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| Time to embrace your swagger |
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The sports lesson that is most pronounced in my short athletic career is the need for confidence. Without a belief that you can win, you never will. The economic recovery will be slow, but the real question you have to ask yourself is “are you confident that you will overcome this adversity?” It is time to regain some swagger, even if it is somewhat modest at first.
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Could social networking and
viral marketing help build your brand
and save you money? |
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Nearly everything that you make or sell will be reviewed online. Really, the Web is that pervasive, and products from cars to krill oil have pages of discussion devoted to them. This affects you and your business. Our current economy gives us all a strong incentive to wring every drop of value from each dollar and minute we spend on marketing. With this in mind, we would like to share some of the trends that we are seeing and strategies we are employing at LP to get the most from our advertising and marketing resources.
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| To search or not to search… |
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According to a 2009 survey by CareerBuilder, nearly half of employers use the Internet to learn more about job applicants. Information available on Web sites, blogs, LinkedIn, Facebook, Twitter and other social networking sites can provide useful insight into a candidate’s professionalism and communication skills, as well as an overall impression of the candidate as a person. However, before conducting Internet searches on prospective employees, companies need to consider the risks involved in gathering and using this information, and take appropriate steps to minimize these risks.
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It’s not all good news: Beware of
unintended consequences of the
estate tax repeal |
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The federal estate tax and generation-skipping transfer (GST) tax were repealed on January 1, 2010. Many estate planning documents were drafted with an assumption that these tax regimes would exist upon a person’s death. Some estate planning documents may contain provisions that specifically reference those taxes and might now result in unintended consequences. We help you sift through the changes.
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| Green math |
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Making simple adjustments goes a long way toward reducing waste and saving money. This article details some of the efforts that our firm has made to “green” our office, and the costs and savings that resulted from our efforts.
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