Article

LP’s Innovative Video Vignettes Sweep Legal Marketing Association’s “Your Honor” Awards

March 20, 2012

CHICAGO- Levenfeld Pearlstein LLC (www.lplegal.com) recently received top honors from both The Legal Marketing Association's Midwest Chapter and national organization for its innovative use of online video vignettes. The firm was honored for its excellence in legal marketing with a total of three "Your Honor Awards." At the Midwest awards, it was honored in the categories of best online interactive marketing tools and best in show-for overall best marketing initiative of the year. At the national awards, the firm placed first in the category of individual portion of a website.

LP added the video vignettes to its attorney website profiles last year to further personalize the attorney-client experience and create a memorable first impression of its attorneys for website visitors. The short videos feature the firm's attorneys discussing a variety of topics, including their proudest moment as an attorney, what sets them apart from other lawyers, how they collaborate with their clients, what they would do if they weren't practicing law, and their hobbies, among others.

"We conceived the project as a way to reinforce our firm's culture and personality in an authentic way, so we are pleased to gain this ringing endorsement from our peers, which echoes the enthusiastic response we've received from our clients, " said LP's Director of Marketing & Business Development, Andrea Maciejewski.

Complete attorney profiles, which include traditional text bios and accompanying videos, may be viewed at the firm's website, (www.lplegal.com) in the "Our Talent" section.

The LMA Your Honor Awards program recognizes excellence in legal marketing by promoting projects and programs that provide innovation and return on marketing dollar investment. The judges awarded first-, second-, third-place and honorable mention in 11 categories including identity, advertising, practice development and media relations.

"Each year, the Your Honor Awards showcases the most outstanding creativity, execution, achievement and overall excellence in the legal marketing industry," said Betsi Roach, LMA's Executive Director. "The Your Honor Awards is bringing together the innovative ideas from those in the LMA community and affirms our position as a thought-leader in the industry."

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