Article

LP Goes Where No Law Firm Has Gone Before With Innovative Implementation of Video

October 18, 2011

FOR IMMEDIATE RELEASE

For more information, contact:

Jason Milch/ 312-379-9406

Andrea Maciejewski/ 312-476-7545

CHICAGO – Levenfeld Pearlstein LLC (www.lplegal.com) is pleased to announce the implementation of video vignettes in its attorney website profiles, an addition aimed at helping to further personalize the attorney-client experience and create a memorable first impression of its attorneys for website visitors. To date, the firm has updated the profiles of 25 percent of its attorneys with a series of short videos that feature them discussing a variety of topics, including their proudest moment as an attorney, what sets them apart from other lawyers, how they collaborate with their clients, what they would do if they weren’t practicing law, and their hobbies, among others. The firm plans to add video to all attorney profiles by the end of 2011.

“Past feedback from clients has told us that what sets Levenfeld Pearlstein apart from other law firms is the unique experience that they have when working with us,” said Bryan Schwartz, the firm’s chairman. “This extends beyond first-class legal representation, to the relationships that our attorneys develop with their clients. By having our attorneys speak candidly about their approaches to practicing law and their personal philosophies and passions, we are able to share this experience with a wider audience and give visitors a better idea of who we are. As a firm, we don’t shy away from showing a more human side and in fact, we welcome the opportunity to do so.”

Andrea Crews, Levenfeld Pearlstein’s Director of Marketing and Business Development, added: “In conceiving this project, we began with the question of what we could do to better communicate the culture and personality of our firm and its attorneys to our website visitors, particularly current clients, potential clients and lateral recruits. We identified video as an authentic way to convey our message, but were left with the question of what type of video would resonate most. We feel that the end product, short, unscripted clips that showcase our attorneys discussing a variety of professional and personal topics, is a very accurate representation of who they are and by extension, who we are as a firm.”

Complete attorney profiles, which include traditional text bios and accompanying videos, may be viewed at the firm’s website, (www.lplegal.com) in the “Our People” section.

 

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About Levenfeld Pearlstein LLC: Recognized by The National Law Journal as one of the nation's most innovative mid-sized law firms, Chicago-based Levenfeld Pearlstein, LLC provides Unusually Good legal and business counsel to sophisticated clients across a broad range of corporate, real estate and litigation matters. The firm possesses the resources and depth to manage the most complex matters, ensuring that the needs of all clients are met in the most efficient and cost-effective manner possible. Levenfeld Pearlstein's world-class attorneys work with clients to understand the full impact of the law on their business and proactively address their legal issues so that they can quickly return to doing what they do best.

Levenfeld Pearlstein also believes that doing right and doing well are inseparable, and, that it is the obligation of the firm and its attorneys to help others do what they do best. Levenfeld Pearlstein's commitment to corporate social responsibility and sustainability leads the legal industry and reflects its values and culture as a law firm. The firm's goal is to make a difference for its clients, in the community and on behalf of the individuals and organizations that are leading the way.

 

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