Article

Gone Hollywood: Video’s the Ticket for New Legal Business

January 10, 2013

Levenfeld Pearlstein's attorney videos were featured in the January edition of the ABA Journal in an article entitled, "Gone Hollywood: Video’s the Ticket for New Legal Business."  The article discusses the potential of introducing video into their marketing platform and the subsequent success that attorneys and firms are seeing as a result.  LP's Director of Marketing & Business Development, Andrea Crews, noted, “Our three most popular videos are those that really provide some personal insight, memory or story, including Lisa Vandesteeg’s tour of her office, where Steve Bright would go if he could time travel, and how Dave Berzon deals with a difficult client.”
 
From the article:

For lawyers who are contemplating a foray into video, there’s lots of advice, but none is more frequently offered than this: Please, please don’t torture the world with another staid, insufferable talking head solemnly lecturing anyone and everyone on case law.

Instead, Crews says, ask yourself: “What would you like to watch? What grabs your interest, and what is useful?” Then, “once you think through what you might be receptive to, find a way to authentically represent yourself. Be you.”

View the full article here.

 

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