LP's Director of Marketing & Business Development, Andrea Crews, was quoted in a January 21, 2013 National Law Journal article, "Law firm websites: Now with video!" The author discusses how he has been "belaboring for years that websites need to promote attorneys in a far more dynamic way," and notes that "Levenfeld seems to get it."
From the article:
Some marketers argue that buyers of legal services don't care about the details of a lawyer's life, but I disagree. Think about how clients hire a lawyer. Let's say a dozen lawyers are competent to solve a problem — who gets the job? The most likeable lawyer, that's who; life is too short to work with people we don't like. A video can't guarantee that a potential client will like you, but certainly can paint a clear picture of your personality.
Crews noted that "the response was immediate. We decided to launch on a Thursday and sent an email to our entire database announcing the new website. Hundreds of positive emails came back, and so many stories."
As for buy-in by attorneys, Crews shared one secret: "Peer pressure works really well," she said. "I lead the willing, make them as successful as possible, and then the other lawyers follow."
Read the complete article here.