Andrea Crews, director of marketing & business development, will present on "How the Mighty Rise and Relationship Value Capital," at the 2014 Legal Marketing Association Annual Conference. Jason Bovis, chief marketing officer at Akerman LLP, and Deb Knupp, partner of Akina Corporation will join Andrea to discuss emerging trends impacting the rise (and fall) of law firm client development with a focus on developing a triple bottom line:
1. Driving profitability through quality revenue;
2. Investing in authentic relationships with people, and;
3. Creating sustainable resources that benefit the firm, the client and the planet.
The program also introduces a new kind of “working capital” - Relationship Value Capital – that when created, captured and invested help firms out-behave the competition and rise to new levels of profitability, purpose and meaning.